Everything You Need To Know About AG1: The Supplement Hollywood Men Love

There are myriad ways to get your greens. You could cold press veggies into a juice, eat a leafy kale salad at lunch, or sneak a bit of extra spinach into your breakfast smoothie. But with our five-a-day requirement really being closer to ten in reality, cramming in the good stuff can be harder than it looks. It’s unsurprising then that green powders promising to pack in the nutrients you might be missing out on are so popular at the minute, with one name in particular receiving all the attention – AG1.

Its client base is vast and impressively famous, with celebrities from Travis Barker through to F1's Lewis Hamilton and Daniel Ricciardo deeming it one of their daily lifestyle essentials. But before you go writing it off as just another Hollywood fad, even regular folks are claiming that this leafy elixir is the secret to looking good and feeling a darn sight better. But is it just another piece of promo, or can what is being proclaimed as the best greens powder really make a significant difference to our overall health? Well, I wangled myself a free trial to find out.

AG1 has a storied origin. It was born out of founder Chris Ashenden’s quest to address his gut health issues and the resulting cascade of ailments. Dissatisfied with the array of supplements he had to take, Ashenden developed AG1 – a powder that claims to deliver comprehensive nutritional support in one go. How does it compare to just popping a multivitamin? For starters, the ingredients list is formidable; a potent blend of 75 vitamins, minerals, and whole-food sourced ingredients - think organic spirulina, chlorella, brocolli flower, spinach leaf. Meticulously designed to support mental performance, energy, heart health, and the immune system - all essentials for athletes and everyday people alike. It includes a mix of adaptogens, probiotics, and nutrient-dense superfoods, all contributing to a holistic boost in wellness. One daily serving of AG1 eliminates the need for other supplements such as a multivitamin, probiotics, and anything more specific you might be taking, This all-in-one approach simplifies the supplement routine, making it more convenient and efficient.

The kicker? A single month's supply will set you back £97. However, the good news is twofold. First, you can get £20 off when you subscribe, taking in down to £79. And second, in my eyes it’s actually worth the hype. This isn't just another bog standard greens powder, it's pretty much all the supplements you'd want to take combined into one.

I've been testing AG1 out for weeks now. The taste is surprisingly pleasant – the notoriously dirty-tasting spirulina is masked by a rather protein-powder-style vanilla flavour, with pineapple adding a sweetness that is genuinely quite nice. The same can't be said for other green powders I've attempted to keep down in the past. It also blends well with water, and is texturally is light and smooth.

First time purchase also includes:

AG1 Shaker - £14 Free

AG1 Storage Container - £14 Free

AG1 Travel Packs (5 count) - £17 Free

Free Delivery

Total - £128 £79 (saving £49)

It has replaced my numerous pill pots and expensive liquid multibiotic with its all-in-one approach, which when I toted it all up, isn't far off in cost either. Most importantly, it’s a lot quicker and easier to digest before work in the morning, and there’s something satisfying about starting the day with this feel-good ritual. Smug, even.

My skin is also looking good at the moment, but really the benefits extend beyond vanity. Flooding your body with high-quality nutrients can only do more good than harm - think of it as laying the groundwork to bounce back quicker next time you get a cold. For someone who was taking a variety of vitamins already, the big appeal is the convenience of it all. Fewer subscriptions, fewer pills to remember to take and extra nutrients that I was perhaps struggling to fit into my diet. For now, AG1 seems to live up to its reputation. For once, those Hollywood types might actually be on to something...