From the hypest trainers to discounted activewear styles, these are the Nike sale picks to buy before they inevitably sell out
Ah, Christmas. A season of joy, cheer, and an inevitable dose of gift roulette. While the tree might be decked with glittering baubles, the same can't always be said for what's wrapped up and waiting beneath it. Who among us hasn’t torn the paper of a pair of questionable socks featuring a pug in a Santa hat or a novelty tie we wouldn’t dream of wearing outside a Christmas cracker convention?
But let’s not dwell on the duds. The holidays are about giving, yes—but sometimes, to be on receiving end of something good, you simply need to take things into your own hands. Especially if you want to start the year off on the right foot (pun intended). Enter the Nike Winter Sale, here to ensure that, even if your Secret Santa dropped the ball, you won’t.
After shelling out on presents for everyone else, it's a good job this sale hasn't come to play. With a whopping up to 50% off, the winter sale is a sneakerhead’s dream and a fitness fan’s January saviour rolled into one. Fancy unboxing a fresh pair of trainers? Say hello to discounts on some of the brands best, including Air Jordans, Air Max, and Dunk Lows. For those planning to actually stick to that “new year, new me” mantra this time, expect to find a selection of Nike’s best performance kicks and activewear essentials in the mix too, whether you're pounding the pavement, hitting the gym, or simply striving to look like you might.
So, scroll on for our edit of the best Nike sale styles for men. We’ve done the hard graft so you don’t have to—because let’s face it, nobody wants to spend hours scrolling the sale section on the sofa when they could be spending “quality” time with family (unless, of course, you’re looking for a distraction). You’ve earned this.
Nike Air Jordan 1 Low Men's Shoes - White
£83.99
Inspired by the original that debuted in 1985, the Air Jordan 1 Low offers a clean, classic look that pairs perfectly with any 'fit. They're a no brainer.
Nike Dunk Low Men's Shoes - White
£71.99
Channelling vintage style in varsity cream and green, this '80s basketball icon is back and better than ever. Such a great way to inject a hint of colour into a uniform look.
Nike Air Jordan 4 RM Men's Shoes - Black
£134.99
These sneakers reimagine the instantly recognisable AJ4 for life on the go. They're a little bit chunkier making them extra durable for whatever you've got going on.

Nike Sportswear Club Fleece Pullover Hoodie - Blue - Cotton/Polyester
£59.99
A wardrobe staple, the Nike Sportswear Club Hoodie combines classic style with soft comfort. Consider this the ultimate piece for slobbing at home, and shuffling to the gym come January.

Nike Challenger Men's Dri-FIT 13cm (approx.) Brief-lined Running Shorts - Blue - Polyester
£24.49
Designed for running, training and even yoga should you fancy, these sweat-wicking Challenger Shorts will keep it light and cool whatever your movement style. Shove on a hoodie and your favourite trainers, and you've got an easy weekend look too.
Nike Air Force 1 Low Men's Shoes - Brown
£107.99
Comfortable, durable and timeless—these bad boys are number 1 for a reason. Obsessed with the smarter look of these chocolately brown Air Force 1s - a great around the clock option, whatever your style.
Nike Dunk Low Retro Men's Shoes - White
£65.99
Obsessed with the seasonal burgundy shade - great for bringing a bit of personality to your look.
Nike Dunk Low Retro SE Men's Shoes - Pink
£71.99
The basketball icon returns with classic construction and a whole lot of style. Mixed materials and bold colours combos come together to give these Dunks a super fresh feel that's perfect for spring.

Nike Jordan Essentials Chicago Men's Trousers - Black - Cotton/Polyester/Elastane
£59.99
Modern utility meets comfort in these essential everyday trousers. They've got an easy, flattering fit, plus those diamond-shaped cargo pockets reference iconic Jordan design lines and give you extra room for all your must-have stuff.
Nike Luka 3 'Motorsport' Basketball Shoes - White - Recycled Content Minimum
£119.99
Yeah they're basketball shoes, but do you have to step on a court to get the most out of them? Absolutely not - these have a bold, modern streetwear look that's universally appealing.
Nike Air Max 97 Men's Shoes - White
£104.99
Looking for a white trainer with a bit of oomph? Featuring the original ripple design inspired by Japanese bullet trains, these Nike Air Max 97 let you push your style full-speed ahead.
Nike Metcon 9 Men's Workout Shoes - Grey - Recycled Content Minimum
£77.99
Finish your last rep with power and rack it with a roar in these gym floor-ready Air Max. The cushioning offers comfortable stability for lifting whether it's a light or heavy day while a wide, flat base gives you enhanced stability and grip for all kinds of tough workouts without sacrificing style.
Nike Air Jordan 1 Low G Golf Shoes - Grey
£134.99
Furious that you can't be on the course as much over winter? Look ahead to spring with a fresh pair of golf shoes. With Air cushioning underfoot, a Wings logo on the heel and an integrated traction pattern to help you power through your swing, it delivers all the clubhouse cool of the original AJ1—plus everything you need to play 18 holes in comfort.

Nike Academy Men's Dri-FIT 1/2-Zip Football Top - Blue - Polyester
£27.99
Level up your five aside or Saturday kick-abouts with this classic black sweat-wicking Academy Top. It's your go-to for training and beyond, with breathable panels to help you stay cool when your drills heat up.

Nike Club Men's Woven Flow Shorts - Red - Polyester
£26.99
Classic and comfortable, these shorts are exactly what you need right now thanks to the lightweight fleece lining.
Nike Pegasus Trail 5 Men's Trail-Running Shoes - Blue
£129.99
Spread your wings and see what nature brings as you next time you hit the trail with these Peg Trail 5 running shoes. Now equipped with an ultra-responsive ReactX foam midsole, this shoe is a true dual threat raring to cross the divide between dirt and drives.
Nike Pegasus 41 GORE-TEX Men's Waterproof Road Running Shoes - Red
£108.99
More of a road runner? We got you. Responsive cushioning in the winterized Pegasus provides an energised ride for wet-weather road running. Plus, they look sensational.
Nike Dunk High Retro Men's Shoe - White
£71.99
Channels the original '80s vintage aesthetic with these old skool high-tops.

Nike Jordan Flight Fleece Men's Diamond Shorts - Grey - Cotton
£45.49
Your wardrobe must-have is back and cosier than ever. Smooth on the outside and brushed soft on the inside, these heavyweight fleece shorts are the perfect way to add a little warmth to your day.
Nike Air Jordan 1 Low Men's Shoes - White
£83.99
Always in, always fresh. Obsessed with the bold colourway on these Air Jordan 1s - and they go up to 9.5